Start It Up

Congratulations!

There are few things more exciting than launching your own business. However, you should know that your success is not guaranteed. According to the U.S. Small Business Administration (the SBA), one-third of new businesses fail within the first two years of operation; about 56 percent of them fail by the four-year mark.

And, given unprecedented global economic challenges, it is tougher than ever for small businesses to thrive.

Despite the best intentions of entrepreneurs, start-up businesses often fail. Here are some of the-most common reasons:

• No business plan or clear direction for business
• Lack of a unique value proposition
• Undercapitalization and limited access to financial resources
• Entrepreneur’s lack of start-up experience, industry knowledge or sales and marketing expertise
• Poor hiring choices and staff management or training practices
• Inadequate marketing plan, limited testing, or lack of proper marketing investment
• Inability to adapt to change or seize sudden opportunities
• Time-management issues
• Poor sales planning and management
• Failure to seek intellectual property protection (patents, trademarks)
• No proper exit strategy

You want your new business to succeed.
That is why you need the Start It Up advantage.

Start It Up is ready to empower your enterprise to succeed. We provide expert consultation, planning, and execution in the areas that are mission-critical to your start-up’s early success and long-term sustainability. The principals have launched their own successful start-ups and helped entrepreneurs and companies to do the same.

We will help your business meet its goals, develop comprehensive sales plans to drive revenue, create innovative marketing campaigns to build your brand, seize business opportunities, and provide short-term and long-term strategies for immediate success and continued growth.

We’ll help you realize your dreams.

Capabilities

Start It Up provides accomplished business development, marketing, and management consulting services for entrepreneurs, early-stage businesses, and established companies with a new product, service, patent, or idea. We not only help you with your business or idea, we execute the work! Our services include:

Business Planning
Business plan development
- Business model
- Unique value proposition
- SWOT analysis
- Competitive analysis
- Operating budget/revenue projections
- Pricing strategies
- Product positioning
Target market research and market potential
Intellectual property consultation
- Patent/licensing optionsFunding
Pro-forma development
Capitalization and early-stage funding strategies
Investor presentations

Branding and Corporate Communications
Corporate identification and communications
- Logo design, tag line development, branding
- Communication templates (letterhead, email, etc.), business cards, brochures
Trademark consultation
URL search and registration

Marketing Services
Marketing plan development and budget
Website design and development
Marketing campaign creation
- Interactive – email, search marketing (SEO and PPC), online advertising
- Direct – mail campaigns, promotions, advertising, public relations
- Events – trade shows, seminars, webinars, speaking opportunities
- Social media – strategy, profiles, conversations, branded community

Business Development
Sales planning and management
- Sales revenue and forecasting
- Sales strategies
- Building prospect database (e-list and offline)
- Partnership and alliance strategies

Executive Recruitment & Training
Recruiting, vetting, recommendation, selection
Prescriptive staff training and empowerment

Business Operations
Technology needs consultation
Technology identification and deployment support – CRM, e-marketing, ecommerce, database management, etc.

Green Business Planning and Execution
Sustainability program strategy and execution
Corporate social responsibility (CSR) program strategy and execution